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Zgrana rodzina Akcja społeczno-promocyjna „Zgrana rodzina"
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15 listopada br. firma Trefl SA wspólnie z siecią sklepów Biedronka rozpoczęła wyjątkową akcję społeczno-promocyjną „Zgrana rodzina”. Akcja ma na celu zachęcenie polskich rodzin do wartościowego spędzania czasu oraz kształtowania rodzinnych więzi poprzez społeczne inicjatywy. – Chcemy zaangażować rodziny do wspólnej zabawy w projektowanie gry. Mamy nadzieję, że ten czas zaowocuje dobrymi pomysłami i wspaniałą rodzinną rozrywką. Akcja rozpoczyna się konkursem „Zgrana rodzina”, a zakończy wydaniem zwycięskiej gry. – mówi Aneta Wróblewska, Project Manager firmy Trefl SA.

W konkursie będą mogli wziąć udział Klienci, którzy kupią wybrany produkt z serii Fun for Everyone w wybranym sklepie sieci Biedronka w dniach od 15 listopada do 31 grudnia br. oraz stworzą projekt gry według własnego pomysłu. Warunkiem jest zarejestrowanie na stronie www.zgranarodzina.trefl.com paragonu oraz zgłoszenia swojego projektu. Osoba, której pomysł okaże się najciekawszy i spełni określone w regulaminie konkursu kryteria, ma szansę wygrać 50 000 złotych. Oceniane będą: opis i instrukcja gry a także jej prezentacja wraz ze zdjęciami przedstawiającymi projekt gry na wykonanym prototypie. W skład kapituły konkursu wejdą:

  • Magdalena Kordaszewska – terapeuta integracji sensorycznej, ekspert ds. zabawek i artykułów dla dzieci, redaktor naczelna serwisu Zabawkowiwcz.pl;
  • Anna Wakulak – redaktor naczelna pisma ‘Rynek zabawek’,
  • Anetta Jaworska-Rutkowska – kierownik ds. społecznej odpowiedzialności biznesu sieci Biedronka,
  • Jacek Zdybel – kierownik kategorii, odpowiedzialny za planszówki w firmie Trefl SA,
  • Radosław Płoszyński – dyrektor sprzedaży Trefl SA w kanale nowoczesnym.

Zwycięska gra zostanie wyprodukowana przez firmę Trefl SA i będzie dostępna w sprzedaży w sieci sklepów Biedronka w ramach świątecznej oferty w 2019 roku.

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